5 ways to build culture in a hybrid workplace

by Desiree Motamedi

Hybrid workplace culture

Leading organizations are responding to the new reality of hybrid work by doubling down on Employee Experience. But that means more than offering new perks or better benefits, it means wholesale changes to workplace culture.

COVID-19 has accelerated two emerging business trends. First is the rise of hybrid working. A move from fixed work (full-time on location or full-time working remotely) to a fluid model comprising a mix of office-based, frontline and remote workers.

The second is the realization that organizations need to work harder for their employees, not just their customers or shareholders. This includes building trust and focusing on culture, both of which are bound to become even more difficult as teams spend less time together.

This is hard but necessary work. Before the pandemic, 58% of employees were unsatisfied with their day-to-day work. How do we make sure we don’t simply return to a ‘normal’ that wasn’t good enough in the first place?

The answer to that lies in Employee Experience (EX).

Company culture and the Employee Experience

We think of EX as a systematic way of approaching employee needs that creates a meaningful experience for people at work.

Critically, it’s not about changing behaviors using traditional levers like perks, benefits or general employee engagement. It’s about changing culture. It’s about putting concepts like trust, honesty, belonging and purpose at the top of the business agenda.

And if 2020 was about reacting to an extraordinary situation by focusing on short-term improvements to culture and working arrangements, 2021 will be about cementing these changes permanently in business strategy and operations.

The good news is there’s an appetite for change: seventy-five percent of CEOs are ‘supporters’ of EX. The not-so-good news is that although 84% of HR leaders say EX is a priority, only 9% have a plan.

It’s time to turn support into action.

EX affects every part of your company culture

But before you get started, it’s essential to note that Employee Experience isn’t just a CEO problem or an HR problem. Every major stakeholder in your business has some skin in the EX game. Building a new strategy will require executives from various departments to connect and collaborate to develop and execute scalable plans. But when you do, the benefits are clear.

  1. CEOs. Connect authentically with people in the company, listen and respond to what people have to say
  2. HR leaders. Attract, train and keep the best talent while building a strong company culture
  3. Comms leaders. Improve the flow of information, and get actionable insights on key messages
  4. IT Leaders. Consolidate enterprise tools through smart integrations and easy-to-use features

So how do you go about building one?

Five ways to create an Employee Experience plan for hybrid teams

EX is especially challenging for hybrid teams. They’re fluid, dispersed and harder to reach. This brings inherent risks like poor comms, classism (an ‘us vs them’ mentality), and in-office bias that require a different approach to overcome.

The winning EX strategy for hybrid teams will enable you to:

  • Communicate efficiently - reach anyone, anywhere with relevant information - and hear what everyone in your business has to say
  • Build community - create belonging by focusing on Diversity and Inclusion
  • Show care - find simple ways to support mental health and make sure knowledge is easy to find and share

Here are five tips to get you started.

  1. Share the value of being connected

    Let your executives know that being more active and engaging employees is worth it. In fact, tell them it’s really worth it: better EX can lead to 21% more profitability and 40% less staff turnover.

  2. Get the team together

    EX affects all your key stakeholders, so don’t put all the responsibility on the CEO. Recruit from across the ranks of senior leadership because everybody has a role to play.

  3. Empower early adopters

    Some executives will get it quicker than others. They’ll be excited about the possibilities and want to effect changes straight away. Encourage them. Letting cheerleaders cheer can build momentum and speed up the process.

  4. Assign areas of expertise

    Support and empower senior team members to play to their strengths. Encourage them to take the lead on the topics that matter to them and they’re passionate about. You could suggest topics like inclusion, purpose and recognition.

  5. Show them what good looks like

    Inspire people with examples of open and authentic business communication, either from inside your own company or from the outside world.

The Culturati Virtual Summit 2021 runs until April 8. The event features Desiree Motamedi discussing this very topic, and other industry thought leaders like Arianna Huffington, Tristan Walker and many more.

Learn more and register for the event here.

Never miss an update. Subscribe to the Workplace blog.


いつでも最新情報を入手

Workplaceのニュースレターに登録して優れたコンテンツを豊富に受け取り、最新情報を入手しましょう。


フォローする


チームで変わる。すべてが変わる。

Keep Reading